An Eternal Golden Braid
Renovation: New Facade for the Offices
The title of the extraordinary book by Douglas Hofstadter Gödel, Escher and Bach: an Eternal Golden Braid encloses the beauty of the ring without beginning or end that symbolizes Bach's music, Escher's drawings and Gödel's Theorem.
The same coherence and completeness weaves together geometric shapes in the challenging covering of the façade of the renovated Microtec headquarters according to the wishes of his owner, an enthusiastic humanist engineer.
"Perhaps what differentiates highly creative ideas from ordinary ones is a certain combination of the sense of beauty, simplicity and harmony" (D. Hofstadter)
Hexagons and triangles chase each other in delicate passages, from afar they appear extremely complex but actually come to life from precise geometric shapes and rules.
"Mathematicians work only with simple and elegant systems, in which everything is defined in an extremely clear way"
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Reality and imagination
"The brain is rational, the mind can not be," says Hofdstadter.
For the showroom, the development of a very particular space-time path has been proposed, after reading data and information you are immersed in a unique and exciting dimension.
More about
Reality and imagination
More about
Reality and imagination
The history of the company, from its birth to the sophisticated wood analysis machines.
The visitor is guided inside the machine itself, a tunnel where to experience a very special sensory experience.
Then you come to an area where you can get to know the company present in many countries.
Printed circuits trace passages on the floor culminating in the display of the products.
Up to the beating heart of the showroom where you are immerse in a magical forest of holograms that transforms into a corporate museum and meeting space.
“The appreciation of beauty requires an element of irrationality incompatible with the ultimate essence of computers ... beauty is one of those properties associated with the elusive soul”
Eng. Simone Lomuoio contributed in this project.
Photos from Davide Perbellini.
